Is Your Financial Advisor A Salesperson?
A commission-based compensation model forms the core of a sales culture that is present in many
financial advisory firms. Advisors are required to sell products as part of the process for providing
financial advice because the advisor’s pay is linked directly to these transactions.
Many investors are not aware of the types of potential conflicts or biases that can affect the financial
advice they receive.
Canadian securities regulations place different standards of care upon financial advisors depending on
how they act on behalf of their clients. As a result, there is currently no single standard of duty that
applies to all registered advisors. This lack of uniformity can create a fundamental misunderstanding
between the expectations of investors regarding the duty that is owed to them by their financial
advisors and what they are actually receiving.
How do investors seeking financial advice ensure that their best interests are being served?
The Fiduciary Advisor
We accept a fiduciary standard of care for our clients. Under this standard we have a duty of loyalty and
of professional care exclusively to our clients. This requires that we put their interests ahead of ours,
disclose all possible conflicts and always have a reasonable basis for our investment actions on their
We provide independent, professional advice. We do not have any compensation conflicts that result
from the requirement to sell specific financial products or by receiving compensation based on
commissions that are produced from transactions in their accounts.
You benefit by paying a low, transparent management fee that is based on the market value of your
assets managed by us.
We invite you to contact us to see how you can benefit from financial advice that offered through
fiduciary standard of care.